Many full-time travellers who have mastered the art of balancing a life on the road and the maintenance of a consistent income stream manage an email subscriber list which although it evolves quite dynamically, acts as a pretty solid source of regular income. No matter how email marketing management trends grow and evolve, the fact of the matter is that this is the number one proven way through which anybody who is active in the internet marketing game can generate consistent earnings
As with anything and everything else under the sun though, at some point pretty much everyone with an interest catches wind of something that’s good and so it’s never too long until a market such as email marketing becomes saturated.
Fortunately though the saturation of email marketing isn’t really something to worry too much about because as much as everybody who has a desire to can get into it, at the end of the day it comes down to selecting niches to be active in. So as much as this advice on maintaining an email list is primarily aimed at the full-time traveller, anyone who is in the business of email marketing can use it.
Here’s how to better manage your subscribers
Building your email list to the point that it becomes a consistent source of revenue for your company can take a lot of time, dedication, and money. Of course, given email marketing’s legendary ROI, it’s worth it.
Nonetheless, both factors–the work required and the ROI to be enjoyed–are why you should closely monitor your unsubscribe rate.
Obviously, no email marketer wants to see people opting out of their list. Those are lost opportunities. They might even be lost opportunities you paid to generate (e.g. through paid ads) who will now never convert through your list.
At the same time, a higher-than-average unsubscribe rate is probably a sign of things to come, meaning this number tends to snowball.
That’s because, if people are leaving your list, it means your emails aren’t providing them with the value they wanted. If you don’t take steps to change that immediately, the problem will only get worse. Eventually, you may have to practically start from scratch to reinvigorate your list.
What’s the average unsubscribe rate for email lists?
The average unsubscribe rate is 0.25% across all industries.
Here’s what that looks like by each one:
- Education/College: .45%
- Gambling and Gaming: .43%
- Nonprofits: .42%
- Business Services and Training: .42%
- Professional Services: .41%
- Travel and Hospitality: .36%
- Real Estate: .29%
- Government: .29%
- Food/Beverage Industry: .27%
- Manufacturing: .26%
- Automotive Services: .23%
- Financial Services: .20%
- Insurance: .19%
- Legal: .18%
- Medical, Dental, and Healthcare: .18%
- Agency/Marketing: .16%
- Entertainment/Events: .12%
- Religious Organizations: .09%
- Sports Teams/Leagues: .08%
- Retail/B2C: .04%
Find your industry and use that benchmark to monitor the rate at which recipients unsubscribe from your email list.
While you should never welcome a growing unsubscribe rate, it’s still important feedback. It’s a sign that your email marketing efforts have room for improvement. Act quickly and you can stop the problem in its tracks, or even reverse its progress completely.
Of course, it’s better to manage unsubscribes right from the beginning, so you never find yourself in a dire situation.
Fortunately, there are four practical ways to manage unsubscribes effectively so their number never gets out of hand. You can read more about these four ways to keep recipients from subscribing at Delivra, covering how to:
- Segment your list
- Send a welcome email
- Pay attention to your CTR
- Send a reengagement email